Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Adidas and the University of Tennessee have announced a one-of-a-kind partnership. Effective July 1, 2026, Adidas will be the ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.