We’re not quite there yet, but it sure feels imminent.

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across top franchises like “Harry Potter” and

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025. Of course, this is the second big rebrand the platform has faced in the last couple of years.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

Dominic McLaughlin will play the role of Harry Potter, Arabella Stanton is Hermione Granger and Alastair Stout is Ron Weasley. More than 30,000 actors auditioned for the lead roles since HBO launched an open casting call last fall. Filming is expected to begin this summer.

MAX, soon to become HBO MAX, has had quite the history with its animated projects. Over the years, Warner Bros has taken off some of the biggest shows from its roster, including the likes of Teen Titans,