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Tennessee inks deal with Adidas

AtoZ Sports on MSN · 11h

National outlet attempts to point out a downside on Tennessee Vols' new deal with Adidas, but it's completely misplaced

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is one that will provide Tennessee with significant NIL money as part of the agreement,

USA TODAY · 20h

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel provider.

Yardbarker on MSN11h

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Sports Business Journal18h

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

1don MSN

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

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