Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the ...
Macron has strengthened its investment in cricket with a five-year deal to manufacture kits for Cricket South Africa (CSA), ...
The Renault-owned Alpine team is close to announcing sponsorships with MSC Cruises and American oil and lubricants brand ...
The National Hockey League has continued its renewed commitment to national team matches, with the World Cup of Hockey set to ...
French football has entered yet another media rights crisis after the Professional Football League (LFP) commenced legal ...
Telekom Srbija and United Group have called time on their years-long battle for sports rights supremacy, agreeing a deal ...
Lega Serie A has taken Stats Perform to court over its abrupt withdrawal from a lucrative betting rights agreement. The ...
The International Federation of Sport Climbing (IFSC) has agreed a wide-ranging pact with Iris Sport Media as the advisory ...
A decade into its sponsorship of Ultimate Fighting Championship (UFC), energy drink brand Monster Energy has doubled down by ...
Sony Sports Network has secured Pakistan Cricket Board (PCB) broadcast rights across the Indian subcontinent to matches and ...
Shinai Sports’ six-year spell as the exclusive digital rights-holder to Wimbledon in China is over, with Tencent taking over ...
New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are ...