With rising consumer demand, brands are leveraging influencer marketing, quick-commerce, and experiential campaigns to stay ...

Niti Kumar, COO, Starcom, offers an insider’s perspective on what it takes to thrive in media today. She discusses the future ...

Sponsored Snaps help advertisers engage customers at every stage of the funnel, from awareness to conversion, within a single ...

This episode of The Quick Call explores WLDD’s rapid acquisition of ScoopWhoop, the strategic motivations behind it, and the agency’s plans to revitalise the brand with Arihant Jain.

By analysing first-party data, like lead generation forms, conversions and platform insights, the tool automates audience targeting to enhance ad performance.