Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

From CMOs being cut from brands to save on wages to why marketers ignore targeting at their peril, it’s been a busy week. Here is my take.

In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and ...

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...