Influencers Explored series, brands and creators discuss why influencers are central to evolving the B2B marketing mix.

The top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn ...

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing ...

Looking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social ...

There is good knowledge among marketers around effectiveness theory, says Dr Grace Kite, but many are finding themselves ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...