The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal ...

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game ...

If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that ...

Marketers know better than anyone that how you present information is just as important as the information itself.

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled ...