Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...

It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...

Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...

New mover marketing is not new. The Welcome Wagon® has been welcoming new neighbors since 1928. What is new (and exciting) ...

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

Until now, audio ads have lacked reliable attribution with real business results like foot traffic. While most ad platforms ...