This Lipstick Day, Hilary Rhoda launches a thought-provoking campaign titled Kyun Nahi?, challenging long-held societal ...

Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 ...

The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

This new technology is set to revolutionise advertising by enabling brands to anticipate consumer needs, personalise ...

For now, McDonald’s seems to be placing its bet where the gap is widest. The slice may be new, but the message is clear.

With new packaging, revamped positioning, and increased consumer involvement, the 195-year-old brand is modernising to stay relevant in India's rapidly changing spirits sector.

Experts from the media, advertising, marketing, and creative fraternity believe that the reboot presents a fair experimental opportunity for the Kyunki brand.

The clarification follows a directive from the MIB, which ordered the blocking of 25 OTT platforms for allegedly hosting ...

As OPPO Reno dials up emotion in its ads, Sushant Vashistha, Head of Product and Digital Marketing, shares why memory and ...

Co-founder Akash Sharma shares that digital platforms still contribute 70% of revenue, but the brand is now working towards a ...

The agency will focus on building a sharper content ecosystem and community-led campaigns to enhance brand engagement and ...

The Indian government has directed internet service providers to block OTT platforms - including ULLU and ALTT - for ...