As the advertising industry grapples with growing complexity and rising expectations, Canada's top programmatic minds are shifting the narrative and evolving from automation to amplification – ...

How brands are experimenting with OOH by creating immersive poolside movies, kebabs as billboards and a giant sea band-aid.

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The awareness campaign leverages OOH, Google Maps and social media to take visitors on a journey through Toronto's hidden histories.

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Havas president Louise Simkin on why she believes clients need to bring forward real data and how agencies need to use it ...

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Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

As the festival's official whiskey, the Corby's Wine and Spirit brand will feature creative ads on print and digital screen ...

Covenant House Toronto names Mekanism Canada as AOR The newly formed Plus Company agency picks up creative and media duties for the organization.

Armstrong Cheese is introducing an AI-powered chatbot at its Cheese Taste Challenge summer activation.

WARC report highlights trends, insights in programmatic market The report said AI-driven brand safety tools, prDOOH and programmatic curation are all on the rise.