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“The Profiler enables our R&D teams across brands to more thoroughly embed sustainable product development in their processes and look at every step of the product development process,” Iyer said.
Kellanova is shifting its pricing and promotion strategies as it returns to volume growth levels not seen since before the pandemic.
Understanding the limitations of insights is key to improving promotional effectiveness, and Buynomics innovations director Ivan Tretyakov breaks down three common retail data sources: Loyalty Data: ...
This latest funding builds on a $6 billion investment that it allocated toward U.S.-based manufacturing over the past five years to meet growing demand.
Talma brings more than 30 years of global leadership experience across several industries, including food and beverage, consumer goods, and health and wellness. He has overseen acquisitions and ...
Keurig Dr Pepper (KDP) is zoning in on its route-to-market approach as part of five key pillars within the company’s strategic roadmap. As a result, it has been investing in its direct-store-delivery ...
The Estée Lauder Cos. has appointed Aude Gandon as its first chief digital and marketing officer, effective Aug. 1. In this newly created role, Gandon will lead the company’s digital marketing and ...
PepsiCo is undergoing a business transformation to better navigate volatility and optimize operations. During the latest earnings conversations, CEO Ramon Laguarta stated the company has been ...