WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

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Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...

Intangible views spatial intelligence as the more efficient way to create images and videos.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

Brands must blend empathy, transparency and emotional value to earn consumer trust.

The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.