WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

While most alcohol marketers chase Gen Z, the real growth opportunity lies with Gen X—a loyal, high-spending audience that still drinks and wants to be seen.

Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

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Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

Brands must blend empathy, transparency and emotional value to earn consumer trust.