New Balance is on a roll with its latest silhouettes but it’s clear the NB204L has all the makings of a star standout. The ...

Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

New Balance has a new global ambassador in global superstar Rosalía.

UPDATE (07/16): After leaking during Paris Fashion Week last month, Kith has officially confirmed that its New Balance 204L collection will be released on Friday, July 18, for $130 each. The drawing ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Grammy-winning musician Rosalía has joined New Balance as an ambassador. She brings her experience as a singer, songwriter, ...

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

Basketcase Brings Pony Hair to the New Balance 204L: Presenting the Friends and Family sneaker at the Southern California label's Paris Fashion Week showroom.

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...