Certainly, GenAI is a boon for small productions with limited financial resources, but one has to wonder what the long-term effects will be when creativity is increasingly taken out of human hands.

Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could lead to problems with artists.

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

Netflix has used AI tools for the first time to create a scene of a building collapsing in the Argentine science fiction show The Eternaut.

Netflix uses AI to create VFX in 'El Eternauta,' finishing scenes 10x faster. Execs say it boosts creativity, but Hollywood is cautious.

This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch, claiming that Netflix was the platform with “the very first GenAI final footage to appear on screen.”

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI.

Netflix starts using generative AI in its productions, enhancing visual effects, speeding up workflows, and lowering costs, while expanding its use in ads.

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.