It’s less than 22 weeks before Christmas, a time when businesses that make and sell consumer goods usually nail down their ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, ...

To celebrate the 30th anniversary of "Clueless," Mattel has launched a special collection of themed products inspired by the ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

Mattel’s newest nightlife concept blends Gen Z’s love of gameplay, chaos, and social connection—with a twist. If you haven’t ...

Mattel is releasing new Clueless Barbie dolls to celebrate the thirtieth anniversary of the classic teen comedy. Check them ...

Experiential event leader Mischief Management and leading global toy and family entertainment company Mattel, Inc. are thrilled to announce Barbie™ Dream ...

Mattel, Universal and Illumination will team up to bring Barbie back to the big screen — this time, in an animated project.

In an exclusive interview with PEOPLE, global girl group KATSEYE opens up about empowering their fans and their new ...