Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

You know those website pop-ups asking you to “accept all cookies?” Google recently announced it’s reversing course on promised changes to simplify how users manage these digital trackers, raising ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Google says it will not roll out a standalone Chrome prompt to manage third-party cookies. Instead, users will keep seeing those individual website popups and have to manually manage what cookies ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying the shift to a post-cookie ad world. But despite the change in stance ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Search Engine Land » PPC » Google scraps new cookie prompt in Chrome Chat with SearchBot Please note that your conversations will be recorded. Google unexpectedly decided not to implement a new ...

Google has changed course — yet again — on its plans for third-party cookies, announcing that it will continue to offer the tracking technology in Chrome, rather than developing a standalone mechanism ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...

SHREVEPORT, La. - You know those website pop-ups asking you to "accept all cookies?" Google recently announced it is reversing course on promised changes to simplify how users manage these digital ...