Cher & Future's GAP ad is painful to watch, but it's birthed a hilarious new meme. advertisement. Queerty. Cher & Future’s cringey 2017 GAP commercial has become TikTok’s unlikeliest viral trend.

In the commercial, Cher and Future sit side by side on the stairs, both wearing Gap jeans. Cher looks at Future and passionately sings a rendition of “Everyday People” by Sly & The Family Stone.

In the video that's just under a minute long, Cher and Future walk onto an all white set and sit down on a staircase "I'm just singing a song I cannot get out of my mind," Cher tells him.

Cher and Future are both super-famous pop stars who had some notorious breakups with other celebrities, and they both helped popularize the use of heavy, robotic Auto-Tune as an artistic choice.

Cher and Future. CREDIT: Kevin Mazur/Prince Williams/Getty. A 2017 commercial featuring Cher and Future singing together has become a viral sensation on TikTok – see some of the re-enactments below.

You can't find TikTok virality, TikTok virality finds you. Its latest unexpected discovery: a 2017 Gap ad. Not just any clothing commercial, but one starring the unlikely pairing of Cher and ...

There’s been no comment on the moment from either Cher or Future yet, but you can bet GAP is happy one of their ads is trending—and they didn’t even have to pay money to make it happen!