Elon Musk has threatened Apple with legal action for what he perceives as overt favoritism towards OpenAI's ChatGPT app in its App Store rankings. In a series of posts on X, he claimed that Grok, the chatbot created by his own company xAI, was being unfairly penalized by the iPhone maker.

Apple has highlighted ChatGPT in App Store editorial content and incorporated OpenAI’s technology into its Apple Intelligence rollout, integrating it directly into Siri and writing tools. Musk threatened “immediate legal action” over the matter,

Apple last year partnered with OpenAI to integrate its ChatGPT chatbot into iPhone, iPad, Mac laptop and desktop products.