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That same approach is guiding Ulta’s activations tied to key cultural moments. Its recent collaboration with Beyoncé’s Cowboy Carter Tour, for example, blends curated influencer content ...
Shakira seems to be the next celebrity getting into the beauty game — and seems to be looking at a buzzy category to do so.
Just a few months into her tenure as chief executive officer at Ulta Beauty, Kecia Steelman's vision for the retailer is ...
Beyoncé is continuing her relationship with Levi’s with a limited-edition T-shirt collection paying tribute to her album ...
Beyoncé’s tour has harnessed the power of the stadium to promote everything from her brand to her mother Tina Knowles' recent memoir. If you walk into an Ulta Beauty store that same weekend ...
Good morning! Two female CEOs negotiate a major merger, the Diddy trial continues, and Ulta gets in on Cowboy Carter. Ulta's CFO Paula Oyibo dives into the partnership in a new Fortune interview ...
As a CFO who understands the significance of marketing and partnerships, Oyibo saw Ulta Beauty’s recent partnership with superstar Beyoncé’s Cécred hair care line as a natural fit.
On the heels of her new tour, the singer's Cé Lumière fragrance is now available exclusively at Ulta. By Tim Chan All ... data for accounting purposes. Beyoncé has kicked off her Cowboy Carter ...
Beyoncé has kicked off her Cowboy Carter World Tour and Queen Bey is serving up a ton of surprises to go along with her must-see show. For a limited time, fans can also get a free “mystery gift ...
Good morning. Every CFO’s journey to the C-suite is unique. For Paula Oyibo, CFO of retailer Ulta Beauty, it began as a teen in the financial capital of the world. Growing up, Oyibo, a Chicago ...
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