The app also tries to make shoppers believe that the inexpensive products are scarce by including messages like “only three ...

Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

The American version of Temu abruptly began to show only “local” products days before the Trump administration was set to end ...

President Trump lowered the tariffs on goods from China to 30%. Packages under $800 shipped directly to customers from China are still subject to high duties. But Temu has already started shifting ...

For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue. By Daisuke Wakabayashi and Mike Isaac Daisuke ...

a counter to their new international digital advertising strategies. Advertising in the UK is helping Shein and Temu secure more app downloads, Sensor Tower said, with Shein downloads increasing ...