Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at Southwest Airlines.

Wall Street investors punished Southwest for chopping its 2025 profit outlook by up to 65%, as the carrier’s executives implement changes driven by its activist investor.

Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy tickets in May, forcing changes.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Southwest Airlines released its second quarter financial results on Wednesday, revealing how making some big changes in the airline is going over with customers. But the report quashed any talk that eliminating its "bags fly free" policy weakened the Dallas carrier's business.