Roblox sees accelerating user growth in 2025, driven by viral experiences, emerging markets, and evolving monetization, strengthening its ecosystem. Find out why I rate RBLX a Buy.

Roblox recently launched a commerce API, which enables creators with a Shopify Inc. (SHOP) store to sell both digital and physical items inside of an experience.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales. Published May 21, 2025 ...

In its commerce integration partnership with Roblox, Shopify has opened new avenues for merchants to reach a younger and more engaged audience.

The partnership with Google could be transformative for several reasons. By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using ...

In addition to the Shopify partnership, Roblox is also rolling out a new Approved Merchandiser Program. The idea is to let creators, brands, and artists link real-world purchases to digital rewards.

Last September, Roblox announced that creators would soon be able to sell physical items in experiences thanks to a partnership with Shopify.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.

From 15 May, approved brands, creators, merchandisers and intellectual property holders will be able to sell physical products within shoppable Roblox experiences, in partnership with Shopify. Under ...