Any excuse is good enough for young adults to treat themselves, whether it’s failing an exam, getting a “job well done” from a boss or simply washing the dishes.

From Levi’s 501 jeans to lava lamps, Gen Z is reviving many decades-old fashion and tech trends — and making them cooler than ...

U.S. retail giant Walmart ($WMT) is making its pitch to attract more younger customers by launching new immersive online ...

Dubai shopping malls have been recreated as virtual worlds inside the globally popular Roblox gaming platform. As part of ...

While much has been made of Gen Z’s growing spending power, a younger age cohort is also making up a large share of consumer spending.

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As the ...

Once just a pixelated playground for kids, Roblox (RBLX) has grown into a full-blown digital universe where users play, build, and monetize their own worlds. Known for its build-it-yourself worlds and ...

Turning Point USA founder Charlie Kirk asserted that Democrats are losing young voters as he compared their Gen Z summit to his organization's larger conservative youth events.

Ann Arbor, Michigan, ranks as the top city for Gen Z professionals, according to a new survey.

New RentCafe survey ranked Ann Arbor as the best city for Gen Z graduates, highlighting a shift in young professional preferences from large urban centers to affordable regional hubs.

It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

On this episode of "Uncanny Valley," author Carter Sherman breaks down the forces shaping Gen Z's unique relationship to sex.