Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Special Olympics and Nike announced a three-year global partnership, expanding on Nike’s more than two decades of support of ...

Josh Giddey is set to become the newest member of PUMA Basketball. Check our Sneakers news for more upcoming releases and ...

At just 22, Carlos Alcaraz is already a financial powerhouse, with a net worth that rivals seasoned veterans in the sport.

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect. Fourth-quarter tailwind ...

The WNBA star and Nike dropped a player edition of the Kobe V Protro in an Indiana Fever colorway, and they were gone in a ...

That night marked a monumental shift in college sports. Under the settlement, Division I schools now can pay players for the ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 20, 2025, 5:21:00 PM ...

Waks said the private third-party stream for athlete endorsements, which includes brands like Coca-Cola, Nike, and even the local sandwich shop, is unlimited. "It's an exciting time," he said.