Delve into the world of the perfume industry and you'll quickly realise how little you know about how our favourite fragrances are made and what's in them. This is no accident. If you pick up a ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The field for the 2025 Masters Tournament is slowly taking shape, with the announcement that Denmark’s Nicolai Højgaard and Chile’s Joaquin Niemann have accepted invitations to play in the ...

In a gleaming laboratory in Edinburgh, robotic machines whirr and mix. The final product that they are creating will be a pine-smelling chemical that can be used as an ingredient in perfumes.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

(In fact, one celebrity told us that she has 13 bottles of her favorite perfume just in case they ever stop making it.) And while the list includes some pricier prestige brands like Le Labo and ...