Netflix said on Wednesday 94 million subscribers use its advertising-supported tier, up from 70 million in November, as the ...

Amy Reinhard, Netflix’s president of advertising, said the streaming service has “the most engaged audience anywhere,” with ...

It looks like streaming service’s move to offer ad-supported plans is paying off; new research found almost half of ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

The streaming platform are exploring new advertising as more people sign up for the cheaper ad-supported package.

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

Netflix had last month said the ad-supported tier accounted for 55% of new sign-ups in countries where it is available. To attract more global users, Netflix rolled out enhanced language options ...