Expats rave about Saudi Arabia’s Neom megacity in what some are calling a ‘smart’ PR strategy ‘to help transform the ...

Nusret Gökçe, famously known as ‘Salt Bae,’ has revealed he’s in discussions to bring his signature Nusr-Et steakhouse to ...

DUBAI, United Arab Emirates (AP) — Saudi Arabia’s crown prince wasn’t in the room for the first high-level talks between ...

Donald Trump’s threats to impose tariffs and claim territory from key US security partners have given Xi Jinping an opening to advance China’s global reputation. The question now is whether he can ...

NEOM is a planned $500-billion (R9.3 trillion ... what sounds like a fairly smart PR strategy to use social media to help ...

NEOM is a planned $500-billion futuristic megacity in northwestern ... like a fairly smart PR strategy to use social media to ...

Saudi Arabia has asked Oscar-winning composer Hans Zimmer to work on a new version of its national anthem, a senior official said, as the conservative kingdom steps up an image makeover.

NEOM is a planned $500-billion futuristic megacity ... PR strategy to use social media to help transform the country's image. "This is the type of demographic that needs to see Saudi Arabia ...

This move comes as the conservative kingdom steps up an image makeover ... with a slew of mega-projects including resorts and NEOM, a futuristic city in the desert costing $500 billion.

Saudi Arabia's push for a new image comes as the country tries to diversify ... Saudi Arabia is investing heavily in mega-projects like NEOM, a futuristic city in the desert costing $500 billion.