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In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and Discovery, which formed a new media conglomerate called Warner Bros. Discovery.
Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.
Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...
It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.