Hailey Bieber sells Rhode
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Hailey Bieber's billion-dollar sale of her Rhode Skincare brand will reportedly lead to a "calculated shift" in her marriage to Justin Bieber.
Rhode was launched in 2022 and only features 10 products, but it was a major breakout in the cosmetics world, netting $212 million in sales over the past year. Hailey will stay with Rhode as the chief creative officer and head of innovation, as well as serving as a strategic advisor to E.L.F. moving forward.
After launching Rhode Beauty in 2022, Hailey Bieber steered the brand to great heights. Now, she is ready to channel the creative energy into Justin Bieber’s SKYLRK. Though her decision to sell ...