Why is the number of Apple Maps users so important? Because, according to Bloomberg's Mark Gurman in the latest edition of his Power On newsletter, Apple is once again considering the monetization of its Maps application.

Open the App Store app on your iPhone and pretty soon you’ll spot an ad: I’m seeing one for Temu on the front page, and a search for “monster hunter” surfaces another for Honkai: Star Rail before we get to any games of that name. This is mildly annoying and makes it slightly harder to find the apps you want, but including ads makes Apple money.

Reports say that Apple is thinking about making money off of its Maps software by incorporating Apple Maps Paid Search

Apple is exploring ways to monetize its Maps app, according to Bloomberg’s Mark Gurman. In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies.

Apple may soon plan to monetize Apple Maps. According to a report by Bloomberg's Mark Gurman, the company is working on the idea of showing ads in Apple Maps, although this is not the first time Apple has planned to take such a step.