The urban development project has often seemed pie-in-the-sky. A new "energy efficient" data center project promises more of ...
Neom, the £1.2 trillion ambitious mega city in Saudi Arabia, has already cost £40 billion, according to the project's deputy ...
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'Saudi is the best!': Why are TikTok mumfluencers lauding desert megacity?Expat mumfluencers on TikTok praise Saudi Arabia and the NEOM megacity, showcasing idealistic lifestyles despite rights ...
Saudi Arabia is said to have commenced construction work for The Line, its overtly futuristic vision for a megacity in the ...
Expats rave about Saudi Arabia’s Neom megacity in what some are calling a ‘smart’ PR strategy ‘to help transform the ...
One Thai mumfluencer shared a video of her 'typical afternoon in Neom'. The video has been viewed around 800,000 times. The ...
Expat “mumfluencers” are taking to TikTok to sing the praises of life in Saudi Arabia and to extol the virtues of its new Neom megacity, filming their idyllic lives spent picnicking by ...
The NEOM project, unveiled by Crown Prince Mohammed bin Salman, features a mirrored building dubbed The Line stretching 170 kilometres (105 miles) across the desert from the Gulf of Aqaba.
Around a dozen expat mothers have posted similar glowing accounts of the far-from-finished NEOM project in the desert championed by the kingdom's de-facto ruler Crown Prince Mohammed bin Salman ...
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