A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

VwD has built an AI platform that makes creator vetting faster, more thorough, and more reliable. The company’s technology ...

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

U.S. marketers are committing substantial budgets to creator marketing, with 71% now investing between $1 million and $3 million on creator marketing annually, while simultaneously wrestling with ...

Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.

Creators undeniably stole the show at the Cannes Lions International Festival of Creativity last week.

Dotdigital becomes the first customer experience and data platform to acquire and invest in an influencer and affiliate marketing platform, helping brands diversify acquisition channels and drive ...

This divide not only exposed the contrasting nature of the two events but also underscored the broader segmentation within the creator economy itself: scale vs. intimacy, polish vs. presence, ...

The Forbes Top Creators list features popular Instagrammers, YouTubers, TikToks, and other digital creators who are shaping content, influence, and social media trends.