CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform.. As ...

The key to success on Snapchat is creating engaging snaps that capture the attention of your target audience. Here are five ways to use Snapchat to increase brand awareness and grow your business: ...

Snapchat is tweaking how people earn money on the platform by introducing a new, unified monetization program. The new program will cover content posted to Stories as well as Spotlight, the ...

She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Creator economy stakeholders launch an influencer labor movement: A group of content creators and influencer marketing leaders at brands such as Microsoft, Disney and Linktree have banded together ...

Snapchat is opening up its revenue sharing program for more creators posting to Stories, the ephemeral photos and videos that users share with friends and followers that are available for 24 hours ...

Snapchat is an excellent platform for getting people involved and engaging them in your brand. Here are a few reasons you need to consider using Snapchat as part of your marketing strategy for ...

Along with touting its reach, Snap is also marketing “Phantom House” as a way to share brand messages that will resonate. Halloween campaigns on Snapchat have a 1.6-times lift in brand awareness, ...

Snap’s stock plunged this week after reporting lackluster second-quarter results. But some investors still see reasons to be ...

For ArabyAds’ clients, the benefits are multifaceted. The Creator Discovery API enables mapping and analysis of over 100,000 MENA creators, enabling data‑led influencer alignment.

How it works. The framework aims to create a cycle of constant testing, learning and iteration. Execution refers to the core campaign components that power marketing efforts day-to-day.