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Celsius to Buy Rival Energy Drink Maker Alani Nu

Celsius Energy Drink to Buy Rival Alani Nu for $1.8 Billion

Energy drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-cal fitness aid.

Food Dive · 42m

Celsius buys energy drink rival Alani Nu for $1.8B

The purchase allows Celsius to add a fast-growing beverage popular with young women while better positioning it to compete against rivals Red Bull and Monster.

Reuters on MSN · 4h

Celsius to buy rival energy drink brand Alani Nu for $1.8 billion, WSJ reports

Celsius is set to acquire rival energy drink brand Alani Nu for $1.8 billion, the Wall Street Journal reported on Thursday, citing people familiar with the matter. Celsius is expected to fund the deal through a combination of cash and stock,

2hon MSN

Celsius to buy energy drink brand Alani Nutrition in $1.8 billion deal

Celsius Holdings said on Thursday it would buy health and wellness drinks brand Alani Nutrition in a $1.8 billion deal ...

AOL1mon

I tried every Celsius energy-drink flavor I could find and ranked them from worst to best. One clearly blew the others away.

So, instead of reaching for iced coffee, I turned to energy drinks like Celsius. The brand, which launched in 2004, struggled to gain traction at first, but is now the third-largest energy-drink ...

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Celsius to Buy Rival Energy Drink Maker Alani Nu

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