Apple is again considering bringing advertisements to Apple Maps, as it is looking into more ways to monetize its mapping platform

Why is the number of Apple Maps users so important? Because, according to Bloomberg's Mark Gurman in the latest edition of his Power On newsletter, Apple is once again considering the monetization of its Maps application.

Apple is exploring ways to monetize its Maps app, according to Bloomberg’s Mark Gurman. In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies.

Reports say that Apple is thinking about making money off of its Maps software by incorporating Apple Maps Paid Search