Apple is exploring ways to monetize its Maps app, according to Bloomberg’s Mark Gurman. In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies.

It’s 2025, and somehow, Apple Maps still doesn’t have ads. While virtually all of the competition has implemented some form of advertisements in their mobile

Open the App Store app on your iPhone and pretty soon you’ll spot an ad: I’m seeing one for Temu on the front page, and a search for “monster hunter” surfaces another for Honkai: Star Rail before we get to any games of that name. This is mildly annoying and makes it slightly harder to find the apps you want, but including ads makes Apple money.

Apple is again considering bringing advertisements to Apple Maps, as it is looking into more ways to monetize its mapping platform

Apple Maps has quietly been updated to change the Gulf of Mexico to the "Gulf of America" when viewed by U.S. users. This comes a mere day after Google made the same change to its own Maps app.

Apple already earns a lot from search ads in the App Store. This could also be coming soon to the previously ad-free Apple Maps.

While alternatives like Google Maps and Waze do exist, many users take issue with some of the ways those brands operate. That includes the monetisation of search-based ads – and

Reports say that Apple is thinking about making money off of its Maps software by incorporating Apple Maps Paid Search