Adidas announced the men's and women's basketball teams at the University of Indiana would be taking to the court in the ...

Ye, who has a history of spewing antisemitic hate speech, ran a Super Bowl commercial promoting Yeezy.com, which was selling ...

Shopify said that the brand has violated its terms; meanwhile, a former Yeezy staffer filed a suit claiming West sent ...

Shopify — who hosted the YEEZY site — said that Ye’s online store “did not engage in authentic commerce practices and ...

Ye formerly had a lucrative partnership with Adidas, which severed ties with his Yeezy brand after the artist made a string of antisemitic remarks. "Adidas does not tolerate antisemitism and any ...

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Kanye West's Super Bowl ad directed viewers to his Yeezy website selling swastika T-shirts, leading to immediate backlash.

A former Yeezy staffer, a Jewish woman, sued Kanye West in California superior court Tuesday alleging sex and religious ...

Ye, the artist formerly known as Kanye West has released a self-made commercial for his Yeezy website during the Super Bowl ...

Adidas has struggled with the end of the Yeezy product line and inventory management issues in North America but appears to be having some success with new products in basketball and with its ...

The T-shirts were accompanied by the label "HH-01", understood to be code for "Heil Hitler". On Monday the rapper deactivated ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to ...