NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the ...

To do this, Adidas will shift its operating model ... materials also will be intensified, and product takeback programs will be rolled out at a large scale. “‘Own the Game’ is a growth and investment ...

Allbirds, known for its sustainable wool sneakers, already sells through Nordstrom, REI, Scheels, and Dick's, a departure from its initial strategy ... Adidas said it expected to "shift to ...

Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product strategy, the apparel label is hoping to boost awareness and consideration. We asked the ...

Iconic sportswear and footwear giant Adidas said Tuesday that the price of all its products will rise in the U.S. due to President Donald Trump's tariffs. "Since we currently cannot produce almost ...