NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the ...

As consumer preferences shift ... adidas is executing a focused recovery strategy. The company is cleaning up excess inventory, rebalancing supply and demand, and narrowing its product focus ...

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...

Under Armour faces declining revenue, weak DTC and footwear sales, and tariff uncertainties, complicating its turnaround ...

Burberry’s 2025 layoffs cut 1,700 jobs amid a £3M loss and 17% revenue drop. Explore how Burberry job cuts will impact the ...

With a rising fitness culture, digital transformation in retail, and a youthful consumer base, Vietnam’s athletic footwear market is well-positioned for robust growth through 2031. Brands that can ...

Nike cuts jobs in its technology division and outsources functions as part of CEO Elliott Hill’s turnaround efforts to ...

The restructuring supports Nike's "Win Now" strategy ... refresh its product lineup, and rebuild wholesale relationships. However, structural challenges including a shift toward performance ...

Amid uncertainty about whether evolving U.S. trade policies will dampen consumer demand, Baltimore-based Under Armour is ...