Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Who plays best at the most important position at the most critical moments on the biggest stage will probably determine who ...

Adidas and the University of Tennessee have announced a one-of-a-kind partnership. Effective July 1, 2026, Adidas will be the ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

On Wednesday, Tennessee signed a massive apparel deal with the iconic Adidas Brand that will give the Tennessee creative team full control of jerseys and appare ...

The Volunteers are switching from being a Nike school. The post More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

With all the talk about revenue-sharing in college sports, front-loaded NIL packages, multi-million-dollar quarterbacks and looming Congressional involvement, all but overlooked has been the elephant ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...