There was a time in my life when I only wore Adidas. I was in an ultra-hip-hop phase in high school and I loved shell toes.

Looks like the fault is in Brian Kelly’s stars. The post Brian Kelly Faces Another Bryce Underwood-Like Heartbreak as SEC ...

LSU 5-Star WR Commit Reported to Ink NIL Package Worth up to $1 Million originally appeared on Athlon Sports.

WR Tristen Keys committed to LSU back in March, but it's clear the five-star talent hasn't shut down his recruitment quite ...

After signing a deal with Adidas on June 4, Tristen Keys is expected to add another huge deal to his portfolio. On Friday, ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

U.S. federal judge Claudia Wilken approved a seismic settlement that will send tremors through commercialized sport across ...

Last Friday, Claudia Wilken, a federal judge in California, approved the so-called House settlement, ushering in a new era ...

In the revenue sharing era, Nebraska must decide which teams that get the most revenue. Tom Shatel has a hunch on the sport ...

Tristen Keys, the No. 1-ranked wide receiver in the 2026 class by On3, is one of the most sought-after recruits in the cycle.

Travis Hunter may have already made the leap to the NFL, but his younger brother Trayvis Hunter is building a path that could one day surpass even his older brother's legacy. Tray ...

In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...