Adidas continues to build out its athlete roster. The company announced an impressive group of top high school basketball recruits signed NIL deals and will be part of the Class of 2025. Eight ...

In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Adidas has locked in 16-year-old basketball ... image and likeness, or NIL, deal. Smith, a 16-year old sophomore in Ontario, ...

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

After signing a deal with Adidas on June 4, Tristen Keys is expected to add another huge deal to his portfolio. On Friday, ...

No. 1 ranked class of 2026 receiver prospect Tristen Keys signs NIL partnership with adidas. NIL deals come in many different forms, and the one the Michigan Wolverines star just inked is unlike ...

As the start of the Summer arrives one of the biggest recruiting periods of the year begins as official visits get underway.

Travis Hunter signed a significant endorsement deal with Adidas on December ... Cam Newton shares why $5.7M NIL-valued Travis Hunter snubbed Nike for Adidas despite his close ties with Coach ...

Raiola isn't the first Nebraska athlete to work with Adidas during their Nebraska careers. Former Nebraska libero Lexi Rodriguez signed her NIL deal with Nebraska's brand sponsor the day after the ...

and Likeness (NIL) deals with sporting goods giant Adidas which are set to take affect during the next high school basketball season. The eight athletes now on board are rising junior guard ...

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.