Amazon's AI shopping assistant Rufus is projected to indirectly boost operating profits by $700 million this year, with plans ...

The new tool, called Interests, will serve you personalized recommendations based on your viewing and buying habits.

Anthropic, the Amazon-backed AI startup founded by ex-OpenAI research executives, released its Computer Use tool in October.

Amazon has launched a new AI model, Nova Act, which is designed to perform tasks — like online shopping — in your browser.

Amazon announced this week its new generative AI tool that is designed to help shoppers find the best items based on their ...

With CEO Andy Jassy pushing employees to build AI apps across the company, Amazon is testing new shopping and health ...

Amazon is looking for more ways to personalize your shopping experience by unveiling a new generative artificial intelligence tool. Amazon's new feature, called Interests, was announced on ...

A new artificial intelligence tool that surfaces products based on interests has been introduced by Amazon to some shoppers ...

Amazon is testing both a new artificial intelligence shopping tool that finds new products matching a consumer’s interests ...

Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a ...