Conservative personalities, such as Alex Jones, have accused Apple of “subliminal programming,” alleging that the company has engaged in underhanded activity as a means of har

As Meta builds record-size data centers and Microsoft recalibrates its expansion plans, Apple's latest investment reveals diverging strategies to power next-generation AI.

Tech giant Apple says it will build a new manufacturing facility in Texas at some point in 2026 which will create "thousands" of new jobs including in artificial intelligence.

Amazon just showed off the AI future everyone is promising—including Apple. On Wednesday, Amazon held an event in New York City, introducing a long-expected new version of Alexa called Alexa+. The new version is powered by generative AI because,

Alongside establishing the new Texas facility, Apple announced plans to hire approximately 20,000 employees nationwide.

Apple has unveiled its largest-ever investment commitment in the U.S., pledging more than $500 billion over the next four years and creating 20,000 new jobs nationwide.

Apple said Monday that it planned to spend $500 billion in the United States over the next four years, hire 20,000 people and open a new factory in Texas.

Apple's much-anticipated revamped Siri, featuring new AI capabilities, is facing delays.The company is reportedly working through engineering challenges and software bugs tied to Siri's integration with Apple Intelligence, the company's AI, which could push back the launch date, according to a Bloomberg report .

The tech giant announced on Monday an investment of $500 billion in the U.S. over the next four years which will include projects such as a new server manufacturing facility in Houston slated to open in 2026 and a supplier academy in Michigan. Apple said it expected to hire about 20,000 workers during that time.

The artificial intelligence (AI) market -- and the entire stock market -- was rocked last month by the sudden popularity of DeepSeek, the open-source large language model (LLM) developed by a China-based hedge fund that has bested OpenAI's best on some tasks while costing far less.

Apple unveiled a new iPhone 16e, bringing its exclusive AI to more devices. That could be the sales boost it needs for its handsets.