The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders,” Apple CFO Kevan Parekh said. “We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”

Apple continues to spend less than its Magnificent 7 peers on artificial intelligence. Recent reports from Chinese start-up DeepSeek have caused investors to positively reassess that strategy American

With all the rapid advancements in technology and the race to be the next global disruptor through AI technology, Omar Johnson, former CMO of Beats by Dre and Vice President of Apple, is positioning himself to be the next leader with his groundbreaking AI technology,

Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly working ethically in the field when training Apple Intelligence.

Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big on their own efforts.

Apple is still facing headwinds in China. The company's overall sales in China declined 11.1% during to $18.51 billion during the last three months of 2024, the largest drop in the country since the first quarter of 2024.

The S&P 500 wiped out its weekly losses and the Nasdaq 100 rose almost 1.5% as Apple Inc. gave a reassuring forecast

Bhavish Aggarwal says DeepSeek models are live on the Krutrim AI cloud; promises the lowest pricing in the world

Is DeepSeek a game-changer or just hype? A look at how China's AI surge challenges US tech dominance and what it means for the future of innovation.