The agency has teamed with the Southern Smoke Foundation to provide food companies with access to chefs, operations and other ...

Social-first creative agency NewGen has expanded its senior leadership. The announcement consolidates the agency's global ...

“A Diamond is Forever” campaign for natural diamonds took sports TV by storm.

AdsGency AI founder and CEO Bolbi Liu believes the average person has roughly 30,000 days to make their mark, but seems to ...

National linear TV will drop 10% to $4.65 billion, with national TV down 26% when including Olympic revenue, according to ...

Tuesday prime time will feature an epic clash of major sports as Game 4 of the World Series on Fox goes head-to-head with NBC ...

Consolidation of TV and movie production studios, with a heavy focus on cable TV networks. points to a groundswell of deal-making not seen in decades.

Microsoft will hold a 27% stake in OpenAI Group PBC, which will be controlled by the nonprofit OpenAI Foundation. The deal allows OpenAI to restructure into a public benefit corporation, valuing ...

Disney, in second place, rose nearly two share points vs. August to 10.7%, while industry leader YouTube added growth year-over-year to 12.6% vs. 10.6% in Sept. 2024.

As new technology emerges and media budgets shift to newer platforms, engagement with ads does not always correspond with conversion rates, and viewability doesn't mean the ads got attention.

Screwfix, a U.K. retailer of trade tools and hardware, is promoting its 20-minute Sprint delivery service in a novel fashion. To drive home the “ No Stopping You ” campaign, it enlisted Mo Farah, one ...

With "It's What They Thought That Counts," the retailer leans into the thrill of outsmarting holiday spending.