From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

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Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

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Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

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For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

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The global adtech player VDO.AI has launched cricket-themed ad formats that promise to deliver up to 3x consumer engagement for the IPL-themed campaigns for brands. As the IPL momentum mounts, VDO.AI ...

As the mobile gaming industry is evolving and entering a new phase of growth following rapid expansion and correction, gaming apps are looking at driving more revenue from their existing users. While ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution startup backed by Y Combinator. rehook.ai helps brands manage their coupons, ...