Stagwell, owner of agencies including Goodstuff, Anomaly and Assembly, has announced that it has expanded its partnership ...

Spicy food sits at the centre of the ASEAN and South Pacific play, building on the 2025 'Hurts Real Good' campaign, which ...

He was caught between a marketing team with clear strategic goals and a procurement team that expected CPM to go down – ...

WPP is integrating Google Earth AI into its agentic marketing platform, WPP Open, in a bid. Using the tech giant’s geospatial ...

As the global benchmark for marketing effectiveness, the Effie Awards celebrate the most impactful work from around the world ...

Lenovo is no stranger to sports partnerships. As the official tech partner of the, FIFA Women’s World Cup in 2027 and Formula ...

The International Festival of Creativity has unveiled its programme for this year, with six streams across insights, ...

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival. by Staff Reporters | 04/22/2026 ...

Three networks are pitching for Adidas’s global media account: Publicis, Omnicom and WPP. WPP’s EssenceMediacom is the ...

Discount retailer BIG W, skincare brand Nivea and eyewear chain Specsavers recorded the biggest gains in ad awareness among ...

When a brand posts organically, the platform rewards content that captures attention with more distribution and penalises content that doesn't gain traction, Krzastek observes. Validated creative then ...

Created in partnership with brand experience specialists Monigle, the report asked various chief marketing officers around ...