Wells Enterprises, which manufactures the Blue Bunny and Halo Top ice cream brands, has been scaling its operations, producing over 200 million gallons of ice cream per year, distributed across all 50 ...

Church & Dwight is undergoing a portfolio restructuring, divesting its showerhead business while undergoing a strategic review of its vitamin offerings.

Kellanova is shifting its pricing and promotion strategies as it returns to volume growth levels not seen since before the pandemic.

“The Profiler enables our R&D teams across brands to more thoroughly embed sustainable product development in their processes and look at every step of the product development process,” Iyer said.

Understanding the limitations of insights is key to improving promotional effectiveness, and Buynomics innovations director Ivan Tretyakov breaks down three common retail data sources: Loyalty Data: ...

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

PepsiCo and Walmart have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality.

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales.

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.

The Hedera Council reports that Mondelēz will be collaborating with other organizations to deliver digital transformation initiatives, supply chain management, and elevated business processes.